Privacy Policy

Last Updated: August 2026

1. Introduction

Welcome to AuthenticityHouse ("AuthenticityHouse", "we", "our", or "us").

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your information when you use our website, authentication services, API services, mobile applications, or any related products and services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

AuthenticityHouse is an independent luxury authentication company providing authentication services for designer handbags, accessories, watches, jewelry, sneakers, collectibles, and other luxury products.

We combine expert human knowledge with advanced technologies, including artificial intelligence, computer vision, and machine learning, to assist our authentication process.

AuthenticityHouse operates independently and is not affiliated with, endorsed by, sponsored by, or authorized by any brand referenced on our website.

3. Information We Collect

We collect information in several ways depending on how you interact with our Services.

Information You Provide

Name
Email address
Phone number
Billing information
Shipping address
Company information (for business customers)
Account credentials
Customer support communications
Authentication requests
Photos of items submitted for authentication
Product descriptions
Serial numbers or date codes
Purchase documentation or receipts (when provided)

Information Collected Automatically

IP address
Browser type
Device information
Operating system
Pages visited
Referral website
Time spent on pages
Cookies and analytics information
Security logs

Information from Third Parties

Payment processors
Identity verification providers
Cloud hosting providers
Analytics providers
Fraud prevention services
Marketplace integrations

4. How We Use Your Information

We use your information to:

provide authentication services;
process orders and payments;
generate authentication reports and certificates;
communicate with you;
improve our Services;
detect fraud;
maintain security;
comply with legal obligations;
provide customer support;
develop new authentication technologies;
improve our AI-assisted authentication models.

We only process personal information where we have a lawful basis to do so.

5. AI-Assisted Processing

AuthenticityHouse uses artificial intelligence, computer vision, and machine learning technologies to support our authentication workflows.

These technologies may assist with:

image quality assessment;
logo recognition;
hardware recognition;
OCR and serial number extraction;
pattern recognition;
anomaly detection;
workflow automation.

AI is used solely to support our authentication specialists and quality assurance processes. No authentication result is issued solely through automated decision-making.

6. Uploaded Images

Images submitted for authentication are used exclusively to:

authenticate your item;
generate authentication reports;
improve quality assurance;
prevent fraud;
improve our authentication methodologies;
support internal research and development.

Whenever possible, images used for internal research or AI improvement are anonymized or de-identified. We do not sell your submitted images.

7. Cookies and Analytics

Our website uses cookies and similar technologies to:

remember your preferences;
maintain secure sessions;
improve website performance;
analyze website traffic;
measure marketing effectiveness.

You may control cookies through your browser settings or our cookie preference center. Disabling certain cookies may affect website functionality.

8. Third-Party Services

To operate our Services, we work with carefully selected third-party providers, which may include:

cloud hosting providers;
payment processors;
email providers;
customer support platforms;
analytics providers;
AI service providers;
fraud detection providers.

These providers process personal information only as necessary to perform services on our behalf and are required to maintain appropriate security measures. We do not sell your personal information to third parties.

9. Data Security

Protecting customer information is one of our highest priorities.

We use industry-standard security measures including:

encrypted data transmission (HTTPS/TLS);
encrypted storage where appropriate;
access controls;
multi-factor authentication;
secure cloud infrastructure;
continuous monitoring;
regular security reviews.

Although we take reasonable precautions, no online system can guarantee absolute security.

10. Data Retention

We retain personal information only for as long as necessary to:

provide our Services;
comply with legal obligations;
resolve disputes;
prevent fraud;
maintain business records.

Authentication reports may be retained for longer periods to support future verification requests and customer service. Uploaded images may be securely deleted after they are no longer required for these purposes, subject to applicable legal and operational requirements.

11. Your Privacy Rights

Depending on your location, you may have the right to:

access your personal information;
correct inaccurate information;
request deletion of your information;
restrict processing;
object to certain processing activities;
withdraw consent;
request data portability;
opt out of marketing communications.

To exercise your rights, please contact us using the information provided below.

12. Children's Privacy

Our Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without appropriate consent, we will delete that information as soon as reasonably possible.

13. International Data Transfers

Our infrastructure and service providers may process information in different countries.

When personal information is transferred internationally, we implement appropriate safeguards designed to protect your information in accordance with applicable privacy laws.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, or legal requirements.

The latest version will always be available on this page. Continued use of our Services after updates constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us.

AuthenticityHouse

Website: https://authenticityhouse.com

Email: support@authenticityhouse.com

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